E-Acquisition Specialist Job at Kenya Airways

• Coordinate with team members to develop campaign plans and strategies on Google and other platform.
• Research, develop, and monitor keyword lists to support campaign optimizations, new products, site changes and promotional initiatives.
• ·Track and analyze pay-per-click (PPC) initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize extension, Links and landing pages for paid search engine campaigns.
• Coordinate campaigns translations into available languages and execute across multiple countries simultaneously.
• Manage and execute ancillary paid search strategy online to increase shopping cart order value.
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Develop and execute programmatic strategy to gain more passenger revenue through the online platforms i.e mobile and website.
• Effectively manage programmatic SLA with service providers.
• Manager and maintain programmatic budget and ROI provided.
• Develop and manage commercial relationship with affiliates, Meta search and strategic partners, to ensure the continuous increase of generated revenues.
• Meta and affiliates based on business needs to increase revenue and expand relationship
• Set monthly business reviews meeting with both Meta and affiliates to discuss performance.
• Support affiliates and partners in technological integration with KQ tools to enable high level of performance.
• Monitor affiliate costs and ROI and suggest optimization initiatives to ensure that the affiliate. program operates within the agreed budget revenue and cost.

Knowledge, Skills and experience:

• Bachelor’s degree from a recognized institution.
• Proven SEO experience.
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
• Experience with A/B and multivariate experiments.