E-Acquisition Specialist Job at Kenya Airways

E-Acquisition Specialist Job at Kenya Airways… See details on how to apply for the opportunities available at Kenya Airways.

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  • Coordinate with team members to develop campaign plans and strategies on Google and other platform.
  • Research, develop, and monitor keyword lists to support campaign optimizations, new products, site changes and promotional initiatives.
  • ·Track and analyze pay-per-click (PPC) initiatives and campaigns.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize extension, Links and landing pages for paid search engine campaigns.
  • Coordinate campaigns translations into available languages and execute across multiple countries simultaneously.
  • Manage and execute ancillary paid search strategy online to increase shopping cart order value.
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Develop and execute programmatic strategy to gain more passenger revenue through the online platforms i.e mobile and website.
  • Effectively manage programmatic SLA with service providers.
  • Manager and maintain programmatic budget and ROI provided.
  • Develop and manage commercial relationship with affiliates, Meta search and strategic partners, to ensure the continuous increase of generated revenues.
  • Meta and affiliates based on business needs to increase revenue and expand relationship
  • Set monthly business reviews meeting with both Meta and affiliates to discuss performance.
  • Support affiliates and partners in technological integration with KQ tools to enable high level of performance.
  • Monitor affiliate costs and ROI and suggest optimization initiatives to ensure that the affiliate. program operates within the agreed budget revenue and cost.

Knowledge, Skills and experience:

  • Bachelor’s degree from a recognized institution.
  • Proven SEO experience.
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
  • Experience with A/B and multivariate experiments.
Application Deadline: 31st March 2022.

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