Marketing & Events Officer Job at Kenya Association of Manufacturers

Marketing & Events Officer Job at Kenya Association of Manufacturers… See details on how to apply for the opportunities available at Kenya Association of Manufacturers.

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Kenya Association of Manufacturers is the representative organisation for manufacturing value-add industries in Kenya. Established in 1959 as a private sector body, KAM has evolved into a dynamic, vibrant, credible and respected business association that unites industrialists and offers a common voice for businesses.


  • The specific duties and responsibilities will include, but not limited tthe following: –
  • Development and execution of a creative, multi-channel, integrated marketing
  • strategy and innovative brand’s positioning aligned with the ethos and goals of KAM;
  • Helping shape and communicate the organization’s vision and mission by effectively
  • mapping out the organization’s value proposition;
  • Translating brand elements intplans and go-to-market strategies and align the
  • company around the brand’s direction, choices and tactics;
  • Develop and execute high quality and effective event concepts;
  • Support the Head of Department tinspire both internal and external brand trust
  • and cultivate messaging that promotes KAM brand;
  • Championing the brand internally making sure all elements of the company
  • understand the brand and its goals. Includes by presenting the brand strategy to
  • relevant teams at internal meetings and conferences;
  • Plan and oversee execution of the company’s marketing campaign programme both internally and externally within set timelines and stipulated budgets;
  • Create and develop innovative and enduring brand messages that enhance brand loyalty and improved market share;
  • Coordination of the design, procurement and management of high quality and effective marketing materials that align correctly with the overall brand strategy toptimize on brand promotion initiatives;
  • Plan and manage the organization’s marketing events and evaluate their effectiveness /success;
  • Reporting on all marketing activities tthe Marketing Manager;
  • Ensure that brand guidelines are adhered tin all marketing activities across the company;
  • Analyzing brand positioning and consumer insights and monitoring market trends;
  • Support in sourcing of suppliers and products that fit with the context of the KAM brand tdeliver high quality services and events for KAM;
  • In charge of running and administering all on-site logistics and supplier coordination, deliver high quality and seamless events;
  • Organize and execute site visits and rehearsals tselect appropriate venue for events;
  • Prepare plans for all aspects of events and assist in implementation for the same;
  • Ensure compliance tsafety regulations and prepare appropriate budgets for all events;
  • Design various event proposals tattract funding for core company events;
  • Proactive sourcing for sponsorships for core events and stakeholder engagement;
  • Effective event planning including development of guest lists, invites and follow-ups tensure a high turnout for all events;
  • Developing and sustaining strong, working relationships with all stakeholders;
  • Managing external agencies and ensuring marketing budgets are met;
  • Perform other duties as may be assigned by the CEO.

Person Specification and Attributes:

  • Degree in Marketing, Business Development, Advertising, Communications or a related discipline;
  • Hold professional qualification in Marketing. Being a member of a professional body shall be an added advantage;
  • iStrong knowledge of marketing best practice and an eye for creative marketing opportunities;
  • Proven record in executing marketing and branding strategies;
  • Design skills including graphics and web design are an advantage;
  • At least five (5) years’ experience working in marketing, events or brand management withina similar busy industry;
  • Strong understanding of and natural love for brands and ability tlead and inspire great marketing;
  • Hands on commercial experience, self-driven and a passionate approach to marketing;
  • Creativity – Ability tcome up with ideas that will reach and appeal tthe target market;
  • Not afraid tput in the extra effort and time;
  • The ability tinfluence staff on a 360 basis both up and down the organization is essential

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