Sales & Trade Marketing Representative Job at Human Capital Synergies Africa Limited

Sales & Trade Marketing Representative Job at Human Capital Synergies Africa Limited… See details on how to apply for the opportunities available at Human Capital Synergies Africa Limited.

Description:

Responsibilities:

• Develop marketing strategies aligned with the brand strategy
• Analyze how our brands/products are positioned in the market and crystalize targeted consumers insights
• Develop & deliver necessary training for the Trade Marketing team on product knowledge & shoppers’ profiles.
• Plan in conjunction with the Marketing Manager, Sales Manager & Trade Marketing team the salesman merchandising tools.
• Act as the key liaison between product development and buyers.
• Maintain customer relationships for future purchases.
• Cultivate programs that ensure products sell in-store.
• In liaison with the Sales Manager & Marketing Manager, translate brand strategies into brand plans, brand positioning and go-to-market strategies.
• Establish performance specifications, cost and price parameters, market applications and sales estimates in liaison with the Sales Manager
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Manage Trade Marketing budget efficiently & ensure cost policies are applied to have in mind optimization between quality & price.
• Work closely to manage and monitor all Brand Activation.
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Brainstorm new and innovative growth strategies
• Measure market potential channel-wise and identify target segment.
• Track competition volumes and monitor competitor activities to evaluate our brand performance.
• Align the company around the brand’s direction, choices and tactics.
• Vision to understand customer needs and translate them into practical solutions.
• Work closely with Finance to validate all promotions for future planning and efficient achievements.
• Work closely with finance on customer’s terms and collection.

Minimum Requirements:

• University professional degree in Sales, Marketing or other relevant fields.
• Minimum of 5 years of experience in Trade Marketing in the FMCG industry, preferably the food & beverages industry
• Excellent verbal and written communication skills (outgoing personality).
• Experience in project management against set deliverables.
• Ability to prioritize and organize workloads independently when required.
•  Team player and the ability to work across different multi-media platforms and departments.

How to Apply

Submit your CV, copies of relevant documents, and Application to  [email protected]

Note: Use Sales & Trade Marketing Representative as the subject of the email.

Application Deadline: 25th November 2021.