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Sales & Trade Marketing Representative Job at Human Capital Synergies Africa Limited… See details on how to apply for the opportunities available at Human Capital Synergies Africa Limited.



  • Develop marketing strategies aligned with the brand strategy
  • Analyze how our brands/products are positioned in the market and crystalize targeted consumers insights
  • Develop & deliver necessary training for the Trade Marketing team on product knowledge & shoppers’ profiles.
  • Plan in conjunction with the Marketing Manager, Sales Manager & Trade Marketing team the salesman merchandising tools.
  • Act as the key liaison between product development and buyers.
  • Maintain customer relationships for future purchases.
  • Cultivate programs that ensure products sell in-store.
  • In liaison with the Sales Manager & Marketing Manager, translate brand strategies into brand plans, brand positioning and go-to-market strategies.
  • Establish performance specifications, cost and price parameters, market applications and sales estimates in liaison with the Sales Manager
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Manage Trade Marketing budget efficiently & ensure cost policies are applied to have in mind optimization between quality & price.
  • Work closely to manage and monitor all Brand Activation.
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Brainstorm new and innovative growth strategies
  • Measure market potential channel-wise and identify target segment.
  • Track competition volumes and monitor competitor activities to evaluate our brand performance.
  • Align the company around the brand’s direction, choices and tactics.
  • Vision to understand customer needs and translate them into practical solutions.
  • Work closely with Finance to validate all promotions for future planning and efficient achievements.
  • Work closely with finance on customer’s terms and collection.

Minimum Requirements:

  • University professional degree in Sales, Marketing or other relevant fields.
  • Minimum of 5 years of experience in Trade Marketing in the FMCG industry, preferably the food & beverages industry
  • Excellent verbal and written communication skills (outgoing personality).
  • Experience in project management against set deliverables.
  • Ability to prioritize and organize workloads independently when required.
  •  Team player and the ability to work across different multi-media platforms and departments.

How to Apply

Submit your CV, copies of relevant documents, and Application to  [email protected]

Note: Use Sales & Trade Marketing Representative as the subject of the email.

Application Deadline: 25th November 2021.

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